While extending it’s service warranties and putting it’s “passport to freedom” completely online, Harley Davidson India on Friday announced that it will begin home delivering it’s motorcycles to customers.
For this to work, a customer can go and explore the range of Harley-Davidson models on H-D.com and connect with a dealer via dealer locator link. Free home delivery works till 40 kilometers after which the dealer will charge for every extra kilometer. We are not aware of how much the charge is.
Sajeev Rajasekharan, managing director, Asia Emerging Markets and India, Harley-Davidson was quoted saying; “For an experiential brand like ours, it is critical to stay engaged with customers and enthusiasts continuously, keeping them hooked to the brand. We have introduced a number of initiatives to keep them motivated and look forward to riding.”
Harley Davidson also announced the 30-day extension for Harley owners whose product warranties are due to expire during the lockdown period. They will also provide a 60-day extension to customers who are covered under the HDFS (Harley-Davidson Financial Services) maintenance program. The H-D contact centre and Road-Side Assistance will continue to provide support services to all customers. Harley-Davidson India has also pledged its support to PM Cares fund for fight against COVID-19.
It remains to be seen however, how customers respond to this initiative of the big bike maker and how sales roll for the company. Recently a lot of Car and Bike manufacturers have either announced or are planning to announce similar program to tide over the China virus crisis. Because automobile sector sales depend heavily on test drives and feeling the product before buying, it will be interesting to see how Indian customers respond to such approach.
With stress on “vocal for local” it is will also be an interesting experience to see how many people put the nation first and go for local brands like Eicher motor owned “bullet” bikes now that they have twin cylinder engine models to compete with Harley and others.